A beautiful deer stands in a pristine campsite, depicting the Leave No Trace principles.

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About

Tent and Lantern is a go-to resource for camping enthusiasts looking for reliable gear reviews, practical tips, and outdoor cooking advice. As a micro-influencer with a dedicated niche following, I offer authentic, high-quality content that resonates with outdoor lovers.

Audience Demographics

  • Primary Audience: Camping enthusiasts, with a slight male-majority following.
  • Target Audience: Women interested in camping and outdoor adventure.
  • My passion for making camping accessible to everyone is reflected across everything I create. The Tent and Lantern Guide for First Time Campers gives new campers practical advice and encouragement, helping them feel confident and prepared for their first night under the stars. The upcoming Tent and Lantern Camping Companion app makes trip planning easier with park guides, gear tips, and a supportive community space. And for those who love well-designed tools, the BaseCamp Box gear system brings style and function together in one camp kitchen setup.
  • Together, these projects highlight my commitment to helping people of all skill levels enjoy the outdoors, whether they are packing for their first trip or upgrading their campsite comfort.

YouTube

Analytics
Subscribers: ~1800
Content Focus: Gear reviews, camping tips, and product demonstrations.
Visit YouTube

TikTok

Analytics
Subscribers: ~1,400
Platform Presence: Expanding reach through short-form content on gear and tips.
Visit TikTok

Instagram

Analytics
Subscribers: ~3000
Platform Presence: Expanding reach through camping lifestyle & travel photography, short-form content on gear and tips.
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Pinterest

Analytics
Subscribers: ~4000
Content Focus: Camping hacks, camping gear, lifestyle, and content cross posting to extend reach.
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UGC & Partnership Opportunities

  • Product Reviews
  • Sponsored Content
  • Affiliate Marketing

Pricing for
UGC Content

  • Rates range from $50 to $150 for standard content.
  • Higher production content: $200–$300 for in-depth reviews or multi-angle filming.

Creator Profile

Alana Waters-Piper, a Creative Director with over 20 years of experience, brings a wealth of knowledge in video production, storytelling, and content creation. She has produced engaging content for internationally recognized brands, ensuring high-quality visuals and compelling narratives.

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